How Did Robin Li Establish his Business Empire And How He Became Successful In his Life?

The co-founder and CEO of the Chinese global technology business Baidu is Robin LiYanhong, a Chinese internet tycoon and software engineer born on November 17, 1968 (Chinese: pinyin: L Yànhóng). His net worth was assessed by Forbes to be $8.6 billion as of June 2023.

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Li earned degrees in computer science from the University of Buffalo and information management from Peking University. He developed RankDex in 1996. He and Eric Xu created Baidu in the year 2000. Baidu’s CEO since January 2004 is Li. On August 5, 2005, the company began trading on NASDAQ.

Robin Li can chuckle as he considers the query once again. But in 1992, when the current Baidu CEO was a speechless Chinese student applying to a graduate degree in computer graphics in the United States, things were very different.

He established his business empire through the following steps:

Education and early career

Robin Li was born on November 17, 1968, in Yangquan, Shanxi, China. He began his education in information management at Peking University in Beijing. After completing his undergraduate studies, he went on to earn a master’s degree in computer science from the State University of New York at Buffalo in the United States.

Work experience

After completing his master’s degree, Robin Li worked in the United States for a few years, gaining valuable experience in the tech industry. Before founding Baidu, Robin Li gained valuable work experience in the tech industry. He worked for Dow Jones and the online directory service InfoSeek, which was later acquired by Disney’s GO Network. His experience in the United States exposed him to the potential of internet search and its importance.

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Business Acquisitions and Investments

Baidu made strategic acquisitions and investments in various companies to strengthen its position in the tech industry. For example, it invested in companies like Uber and acquired firms like iQiyi, a streaming platform. These moves expanded the company’s reach and portfolio.


Co-founding Baidu

In 2000, Robin Li and his friend Eric Xu (Xu Yong) co-founded Baidu, an internet search engine, in Beijing, China. Baidu was created to address the growing demand for Chinese-language search services in the rapidly expanding Chinese internet market. Unlike many other search engines that were slow in adapting to the Chinese language and script, Baidu provided relevant search results for Chinese users. The name “Baidu” is derived from a Song dynasty poem and means “a hundred times.”

Innovative search technology

One of the key factors that contributed to Baidu’s success was its focus on developing technology tailored specifically to the Chinese language and its unique search habits. Baidu’s algorithms and technology were designed to handle Chinese characters, making it more effective at delivering relevant results for Chinese users.

Going public

In August 2005, Baidu went public on the NASDAQ stock exchange. The IPO was highly successful and provided significant capital for further expansion and development.


Under Robin Li’s leadership, Baidu expanded its services beyond search to include online advertising, mapping, cloud computing, and artificial intelligence. The company also ventured into autonomous driving technology.

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International expansion

Baidu aimed to expand its presence beyond China and collaborated with various international companies and research institutions to advance its AI and autonomous driving projects.

“The market is fast-moving, fast-growing. Things that are true today may not be true tomorrow.”


Robin Li is a successful internet entrepreneur who has made tremendous contributions to the search engine industry. He offers inspiration to any entrepreneur who has the dream to venture into the online search market.

Originally posted 2023-10-25 05:50:46.